It's a board game in which you throw dice and move from beginning to end, with movement prevented or encouraged at various points through the introduction of a task; that being to identify the logo of some 'brand' or other from the version presented on a card, which has either had the name removed from the graphic, or is merely a fragment of the actual, full thing.
Anyway, on Xmas evening we were playing in teams of three; young people (Steppy, Steppy II and niece), middle-aged people (Mrs Graph, Mrs Graph's sister and Mrs Graph's sister's husband) and very old people (Mrs Graph's mother and father and, erm... me).
The young people were guessing. Unusually - as they seem to have been most readily brainwashed by the marketing profession (and were accordingly winning by some way) - they were struggling. What they had to go at was an 'x' with a small pinkish paw print above it, to the upper left. A fragment of a larger logo.
It was the logo for the catfood, 'felix'.
But they did not know that. Although at this point only Steppy and niece were in the room guessing.
Steppy II had been to the toilet.
But he came back and with all the swagger that a 12 year-old boy can muster he looked at Steppy and niece as if they were completely empty-headed numpties and he bellowed,
"I know! I know!
"It's Petsex!! Petsex!!"
He may never be allowed to forget that.
Once we've stopped pissing ourselves laughing.